Magazines fall furthest in 2011 ad spend study
Magazines fall furthest in 2011 ad spend study The print industry suffered the biggest drop in advertising spend in 2011, according to an independent adspend indexing firm. Magazines saw the largest decline in adpsend, down 8.2% on 2010, with a total adspend of $433.6m, reports the Standard Media Index. This was followed by newspapers, down [...]